Privacy Policy Privacy Policy



To view the prior version of this Privacy Policy, please see this link.® wants you to understand what kinds of information it collects on its Web sites, and how it uses, shares, and protects that information.  The following discloses®’s information gathering and dissemination practices for this Web site.  As used in this Privacy Policy, “we”, “us”, and “our” refers to, LLC, and its affiliated group of companies), and the “Site” refers to, its subdomains and any other Web site on which this Privacy Policy appears.  This Privacy Policy does not apply to any offline data collection or practices of, LLC.

The Site resides upon servers located in the United States of America.  If you are located outside the United States, please be aware that information you provide on the Site is being transferred to and stored in the United States.  The Site’s personal information practices and the terms of this Privacy Policy may or may not comply with foreign law, so if you do not agree with this, please do not use the Site.

This Policy is broken down into several Sections.  You can follow the links below to a particular Section, or read the entire policy here.


Table of Contents


Information We Collect on the Site and How We Use It

How We Share Your Information

Communications From the Site and Your Choices

Children’s Privacy

For Persons Outside the United States


Public Forums


Banner Advertising

Acceptance of this Privacy Policy

Contacting Us

Changes to this Privacy Policy

As used in this Privacy Policy, “personal information” means information that may be used to identify a specific individual, or that is about an identifiable individual, including but not limited to name, email address, phone number or credit card number.  “Aggregate information” refers to combined demographic information which has been derived from personal information but which cannot be reasonably used to identify any individual.

 I. Information We Collect On the Site and How We Use It

You can visit our Web Site and learn about the services we provide without providing personal information.  You do need to provide personal information, however, to sell, bid on or purchase items, and to participate in our user forums and other interactive portions of the Site.   Certain non-personally identifiable information, such as IP address, is collected automatically from every Site visitor, even if not voluntarily provided, as discussed further below.
We collect and use personal information in the specific ways listed below, and generally to improve our Site and services to you, as well as to meet our legal obligations.  We also use personal information you provide for other purposes consistent with the reason you provide such information to us.

1.  Registration and Site Activity Information.  The Site’s registration process requires users to provide us valid and accurate contact information including name, billing address, mobile phone number, birth date and email address (collectively, “Registration Information”).

We may verify your registration information through third-party identity verification service providers we use to assist us. This is done as an identity verification and fraud prevention measure.

One type of identity verification service is called “credit header” information. You may be required to answer a multiple-choice questionnaire compiled from information managed by consumer and business information sources. These questions can include elements from your financial history. We do not collect or store any personal information from the “credit header” process. All we receive is an indication of how many questions you answered successfully.

Another type of identity verification service we have uses your mobile phone Subscriber Data from your mobile carrier (AT&T, Sprint, T-Mobile, US Cellular, Verizon, or any other branded wireless carrier) to verify your identity. Your mobile phone Subscriber Data may include, without limitation, name, date of birth, postal address, billing zip code, telephone numbers, electronic mail addresses, credit card numbers, Customer Proprietary Network Information (CPNI), location information, handset and mobile device identifiers (International Mobile Subscriber Identity (IMSI) and International Mobile Equipment Identity (IMEI)) and other status details, if available, account information and credit information.

Pre-Fill Form Option: Identity verification using your mobile phone Subscriber Data includes a Pre-Fill Form Option for us to use to expedite verifying your identity. The Pre-Fill Form includes information verified by our mobile phone identify verification service provider. The Pre-Fill Form Option requires you to answer a question by submitting your mobile phone billing zip code. It also requires you to provide us your express opt-in consent by clicking on the “OK” button on the consent page.

You authorize your wireless operator to disclose your mobile number, name, address, email, network status, customer type, customer role, billing type, mobile device identifiers (IMSI and IMEI) and other subscriber details, if available, to and service providers for the duration of the business relationship, solely for identity verification and fraud avoidance.

We collect certain information submitted during transactions on the Site based on your activities, including all purchases, as well as shipping and billing information, and other information you provide in connection with buying or shipping an item (collectively, “Transaction Information”). We may also collect certain personal information that you provide through message board discussions, chats, correspondence or dispute resolution.

Registration Information, Site Activity Information  and other personal information that you provide may be used in the following ways:

  • For fraud protection at the time of registration;
  • To send you transaction-related notifications about transactions you carry out on the Site;
  • If and when you bid on an item, to share your name, address, telephone number, email address and bid information with the seller to facilitate the transaction;
  • If and when you list an item for sale, to share your contact information, including name, address, email address, telephone number and item detail with bidders to facilitate the transaction;
  • To perform our billing, administration and collections functions (and to contact you when necessary about these functions);
  • To report information about your account, including late payments, missed payments or other delinquencies or defaults on your accounts, to credit reporting bureaus;
  • To better understand your interests and for other marketing-related initiatives;
  • To communicate with you and carry out actions requested by you (such as subscriptions to newsletters), including promotional messages (some of which may be related to your transactions on the Site); and
  • When facilitating the investigation of fraud or illegal activity, to share information with law enforcement or other governmental agencies or authorized third parties when requested pursuant to a criminal investigation or alleged illegal activity or any other activity that may expose you, us or another Site user to legal liability.

Please see “Communications From the Site and Your Choices” below for information on controlling communications from us.

2.   Financial Information.  If you list items on the Site, we collect financial information including bank account and/or credit card number, expiration date, card security code and billing address.  As noted under “Registration and Site Activity Information” above, we also collect credit card information from those who register using an email address from a free email provider such as Yahoo!™ Mail or Hotmail™ or Google’s Gmail.  Financial information is used to bill you for transactions you carry out on the Site and to collect on fees and debts incurred through the use of the Site.  If your account is past due and collection must be pursued, your contact and financial information may be shared with collection agents and/or credit reporting agencies.  We share financial information with non-affiliated third parties to facilitate the completion of transactions on the Site as specified above, to respond to subpoenas, for other legal compliance purposes, and for billing and collections.

3.   Contests and Surveys.  If you decide to enter contests or surveys featured from time to time on the Site, you may be asked for personal information in addition to your Registration Information.  This information is used in order to administer the contest or survey (for example, to contact the winner) or as otherwise disclosed on the Site at the time we collect the information.

4.   Information Requests.  We may ask you to provide personal information in order to allow us to respond to your requests for information or other requests made over the Site.

5.  Social Media.  We may collect your user name and other information you transmit to us over social media platforms such as Facebook® or Twitter® when you interact with’s specific page or social media account.  We use the information you provide on social media to respond to your requests or questions, to improve our services, and for other purposes as disclosed at the time of the interaction.

6.  Emails from  Most email messages generated by the Site result directly from the user’s actions (such as registration information, confirmation of placing a bid, confirmation of listing an item, or the user’s choice to subscribe to certain communications), or as necessary to inform you of changes to the Site or events related to the Site, or changes to the Site rules or policies. Other e-mail messages may result from marketing initiatives on the Site; however, users may opt-out of receiving marketing messages; see the section below entitled “Communications from the Site and Your Choices.”

Emails from our Site may contain web beacons or “clear .gifs.”  These are small graphic images that can be used for recording when an email has been opened in order to track the performance of email marketing campaigns.  We and our third party service providers currently log responses from web beacons, but this information is not stored or linked to your personal information in our systems.

7.   Non-personal information.  We automatically collect your IP address when you visit our Site.  We use your IP address to help diagnose problems with our server, and to administer our Site. Your IP address is used to gather broad demographic information, and to track usage patterns in the Site. We also may collect geo-location information, device identification number and type, computer and connection information, statistics about page views and standard web log information.   We do not correlate this information with data about individual users (though our third-party analytics companies and/or advertisers may do so – see below under “Website Analytics” and “Banner Advertising” for your choices in this regard).

8 Cookies.  We or our third party advertisers or service providers may use a technology referred to as “cookies” (or other similar technology), which are pieces of data on your computer tied to information about you. Based on your browser type and other information provided by our cookies, we use cookies to: (i) customize certain Site content and access; (ii) track usage patterns on the Site; (iii) allow the Site to remember your user name and password if you so choose; and (iv) for any other purposes permitted under applicable law from time to time.

You can decide if and how your computer will accept cookies by configuring your preferences option within your web browser.  To disable this function in your web browser, choose the “help” menu and follow the instructions for deleting cookies and preventing your browser from downloading additional cookies. If you choose to reject cookies, you can still browse our Site, but you may be unable to post on the Site or use the Site as a buyer or seller, or otherwise to access certain aspects of the services available on the Site.  We do not store personal or confidential information in cookies (although our third party advertisers may – see below under “Banner Advertising”)

9.   General Uses.  In addition to the foregoing, we will use your personal information as specifically described on the Site at the time of collection (for example, to share with a charity in the case of your participation in a charity auction).  We may also use your information internally to customize your experience with our company and our Site (for example, adapting the Site to your browser), to help us develop new products and services, to verify your identity, to collect debts or fees owed to us, or to investigate or settle inquiries or disputes, and for other legally required or permissible purposes.

10. Website Analytics. In addition, we have contracted with a number of third party analytics providers to better help us operate the Site, report Site traffic, statistics and other activities on the Site, specifically including the success of advertising campaigns conducted on the Site, By placing cookies on your computer, these services collect information such as how often you visit the Sites, what pages you visit or what banners you “click through,” and the site you were visiting prior to coming to the Site during your visit.

Each of the analytics service providers we have engaged participate in the Digital Advertising Alliance (DAA), meaning that the companies have agreed to abide by a set of rules with respect to the application of their services to consumer personal information.  You can visit the DAA site at ( in order to learn about the DAA and to opt-out of the services being used by the Site and block their use of cookies to track your use of the Site and its ad campaigns (as well as your use of all other Internet websites).

11. Mobile Devices.  In addition to the information described above, we and our third-party service providers may collect additional information when you utilize any of our mobile applications, including the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications.

If you utilize any of the location-based services in our mobile applications, such as the functionality that allows you to search for a participating FFL in your area, we and our third-party service providers may collect, use, and share location data, including the real-time geographic location of your device. We use such information to provide and improve location-based products and services. You may opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.

II.    How We Share Your Information

We do not sell or rent your personal information collected on the Site to non-affiliated third parties unless you have opted in to such sharing.  However, we may share your personal information submitted at the Site among other members of our affiliated group of companies, who may use that information only to the extent consistent with the policies described in this Privacy Policy. For a list of affiliated companies, please contact us at the address listed below under “Contact Us.”

Other than as described in the paragraph above or as specifically described elsewhere in this Privacy Policy, we will not share your personal information collected on the Site with third parties without your permission, except as necessary or appropriate to (i) carry out the transaction, activity or request made by you on the Site or otherwise, (ii) comply with any applicable law, court order or other judicial process, or (iii) enforce or apply agreements with you, or protect the rights, property or safety of us, our affiliates or third parties, or as otherwise required or permitted by law.

In the event of a corporate transaction such as a sale, merger or reorganization or in the unlikely event of a bankruptcy or similar restructuring involving all or a portion of or its parent and/or affiliate company(ies) (including but not limited to a spinoff of an affiliate, and subsequent acquisition of that affiliate by a new third party), or a sale or transfer of assets, we reserve the right to disclose or transfer your personal information to non-affiliated third party acquiring company(ies) and other third parties.  In the event of such a sale or transfer, we will use reasonable efforts to direct the transferee(s) to use personal information you have provided through this Site in a manner that is consistent with this Privacy Policy.  We may collect and share aggregate website statistical information (such as bids, sales, traffic patterns or related information) with third parties.

We hire contractors to provide certain services on our behalf, including trend and statistical analysis, marketing campaigns, information processing and storage, and development of new products and services.  As part of their services to us, these contractors may have access to some or all of the data that we maintain, including transaction data and your personal information, but they are always required to maintain the confidentiality of information they receive from us and are restricted from using the information for any purposes other than those authorized by us. 

We do not share your personal information with any third parties for such third parties’ marketing purposes, unless you have opted into such sharing.

Except as otherwise provided, this Privacy Policy only addresses the information that we collect from you, but not about how third parties to whom you disclose your information may use and disclose it.  If you disclose your personal information to third parties such as bidders, buyers and sellers on our Site, other rules may apply to how they use and disclose information provided to them.  We do not police or influence the privacy parties of third parties.  When providing your personal information to third parties, their privacy policies govern their use and disclosure of your personal information.  Before disclosing your personal information to a third party, you should familiarize yourself with their privacy policy.  We also encourage you to disclose your privacy policies to third parties with whom you are dealing through our Site.  When Users transact with each other, they may have access to each other’s name, user id information, email address and other contact information.  By using our Site, you agree to use other Users’ information only for GunBroker transaction-related purposes or other purposes for which a User explicitly chooses. 

III.   Communications From the Site and Your Choices

1. Email Messages from Us.  The Site sends three types of email communications: (1) notifications related to activities such as purchases on the Site, (2) ‘Saved Search’ notifications, and (3) promotional email messages, which may include newsletters or other subscription-based communications, follow-on messages with respect to your activities on the Site, or other marketing from us about our products and services, or those of our affiliates or trusted partners. Please see the descriptions below with respect to your choices for each.

(1)  Bids or Purchases on the Site.  Notifications related to activity on the Site are generated as a result or registering as a user of the Site, bidding on or purchasing items, or listing items for sale. These notifications can include bid confirmations, winning bidder notices, item listing confirmations, item sold notifications, monthly statements, billing messages, and other notifications related to activity on the Site. You cannot opt out of receiving notifications related to transaction activity on the Site; however, if you do not bid nor list items and your account balance is zero you will not receive any such notifications from the Site.

If you are a registered buyer or seller on the Site we may send you certain notices, such as notices of a substantial change in the policies and/or operation of the Site. These notices are sent infrequently and cannot be opted out of other than by closing your account with us.

(2)  Saved Search.  Saved Search notifications are generated at your request to inform you when items matching certain search criteria have been listed on the Site.  There are removal instructions at the bottom of every such notification message. You can delete your saved searches to stop receiving the notifications by going to My GunBroker then clicking Saved Searches.  Removal instructions appear on that page.

(3)  Promotional Messages. may send a variety of promotional messages, but you are free to opt out of these at any time.  Some promotional emails relate to newsletters or other subscription-based items that you may control by logging into My GunBroker and visiting the Preferences page to update your choices with respect to promotional emails  You may also click here and follow the instructions on the subsequent pages to opt out, or follow the instructions provided on the promotional message at issue.

2. Cookies and Third Party Tracking.  As noted above under “Website Analytics” and below under “Banner Advertising,” we contract with third party service providers and advertising companies who provide us information on the use of the Sites by visitors and the success of our advertising campaigns.  As described in those sections, you may visit certain designated Web sites in order to opt out of tracking of your activities on the Sites and other Web sites.

Notwithstanding any other provision, we may engage a data provider who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized ads or content through web, mobile or other media channels. These cookies contain no personally identifiable information. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, that we may share with a data provider solely in hashed, non-human readable form. To opt-out of these data provider cookies, please visit or http://www.networkadvertising/choices.

IV.   Children’s Privacy

The Site is not intended for or directed to persons less than 18 years of age.  We do not knowingly solicit or collect personal information from or about children, and we do not knowingly market our services to children.  If you are under 18 years of age, do not use the Site.

V.   For Persons Outside the United States

By consenting to this Privacy Policy, you confirm that your command and knowledge of English is sufficient to understand the terms and conditions set forth herein.  You agree that by using the Site, your personal data will be transferred to servers located in the United States in connection with the purposes stated in this Privacy Policy.  You understand that the laws with respect to the protection of personal data in the United States may not be as stringent as those in your home jurisdiction.

VII.   Security
The Site has reasonable security measures in place to protect the loss, misuse and alteration of the information under our control. When you submit sensitive information via our Sites, such as credit card information, that information is subject to secure sockets layer (SSL) encryption technology.  However, no data transmission over the Internet can be guaranteed as 100% secure. As a result, while we strive to protect your personal information during transmission, we cannot ensure or warrant the security of any information you transmit to us or receive from us.  We urge you to take steps to keep your personal information safe (including your account password), log out of your account after use, and close your web browser.  If you do share your password or personal information with anyone, you are responsible for all actions taken in your account’s name.  If you lose control of your password, you may lose considerable control over your personal information and may be subject to legally binding actions taken on your behalf.  Because of this, if the security of your password has been compromised in any way, you are responsible for immediately notifying us and for changing your password.

You can review your personal information by logging into our Site, and you should act to update it promptly upon changes in your personal information or to correct any errors in it.  You might not be able to alter or delete a public posting once you make it.  At your request, we will close your account and make your personal information not publicly viewable as soon as reasonably possible, in accordance with applicable law.

VIII.   Other Site-Related Items

1.     Public Forums.  The Site makes chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. We strongly recommend that you do not post your email address or other personal information in our forums because this information is publicly available for anyone to see and unscrupulous third parties may use this information to form ‘spam’ lists or may otherwise misuse this information.  We are not responsible for the use or misuse of information posted by you in public forums by other users of the Site

2.     Banner Advertising.  We may use third-party advertising companies to serve ads when you visit our Site.  These third-party advertising companies may also separately place or recognize a cookie file on your browser in the course of delivering advertisements to the Site.  Using cookies or other technology, these third party advertising providers may use information about your computer, combined with personally identifiable information collected by the advertiser, about your visits to the Site and other Web sites in order to provide advertisements about goods and services of interest to you. You may visit the website of the Network Advertising Initiative, an alliance of online advertisers, the link to which appears below, to learn more about practices with respect to personal data within the online advertising industry, and to opt-out from such practices where possible:

We will update this section of this Privacy Policy if our practices with respect to advertisers change in a material fashion.

3.     California Do Not Track Disclosures.  At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating “Do Not Track” signals. Thus, the Site is unable to respond to “Do Not Track” signals.  Please refer to the instructions in your browser in order to determine the appropriate settings in order to signal your preferences in this regard, but be aware that all of the functionality of the Site may not be available to you if your settings block tracking cookies placed by us or by third parties.  In order to block our third party advertisers from tracking you across the Site and other sites, please see the instructions in Section VIII(2) re Banner Advertising.

4.     Other Sites.  The Site may contain links to the websites of third parties.  We are not responsible for and have no liability for the privacy policies or practices of those websites.  We recommend that you review the privacy policies of each website you visit.

5.     Submissions.  Suggestions, materials or other intellectual property sent or transmitted to us via our Site are governed by the separate terms applicable to such materials identified at the time of submission (if any).  All such items shall be deemed to be non-confidential, and we shall have no obligation of any kind with respect to such items and shall be free to use and distribute them to others without limitation, including, but not limited to developing and marketing products incorporating them.

IX.   Acceptance of Privacy Policy

By using our Site, you signify your acceptance of this Privacy Policy.  If you do not agree with the terms of this Privacy Policy, please do not submit any personal information to us through our Site.

X.   Contacting Us

If you choose to visit the Site, your visit and any dispute over privacy are subject to this Privacy Policy and our User Agreement, including limitations on damages to the extent permitted by law, resolution of dispute procedures, and application of the law of the State of Georgia, as set forth in our User Agreement.

You may review, update and modify your Registration Information by logging in and visiting My GunBroker / Account Info on the Site.  You may also change your communications preferences by visiting My GunBroker / Preferences in order to unsubscribe from or opt in to certain email communications from the Site.

If you have any concern about the privacy practices of the Site, please contact us at following address with a detailed description, and we will try to resolve it.

Privacy Issues, LLC
PO Box 2511
Kennesaw, GA 30156


You can Contact Customer Support

XI.   Changes to Privacy Policy
We reserve the right to modify this Privacy Policy at any time, but if  we make changes to this Privacy Policy, we will post such revised policy on our Site and notify you by email or otherwise as required by applicable lawIf you do not agree to the changes we have made, please do not use the Site.  Your use of the Site after the effective date of any such change constitutes your acceptance of the applicable change.

Effective Date:  March 21, 2019

Copyright © 2019, LLC